<div style="margin-bottom: .0001pt; margin: 0in;"><span style="font-family: Verdana, sans-serif; font-size: 21pt;">SoTHISIsFitness.com Privacy Policy</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">This privacy policy has been compiled to better serve those who are concerned with how their 'Personally identifiable information' (PII) is being used online. PII, as used in US privacy law </span><span style="font-size: x-small;">and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><strong><span style="font-size: 11pt;">What personal information do we collect from the people that visit our blog, website or app?</span></strong></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number or other details to help you with your experience.</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><strong><span style="font-size: 11pt;">When do we collect information?</span></strong></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">We collect information from you when you subscribe to a newsletter, respond to a survey or enter information on our site.</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><strong><span style="font-size: 11pt;">How do we use your information?</span></strong></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to
a survey or marketing communication, surf the website, or use certain other site features in the following ways:</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">    <strong>•</strong> To personalize user's experience and to allow us to deliver the type of content and product offerings in which you are most interested.</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">    <strong>•</strong> To improve our website in order to better serve you.</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">    <strong>•</strong> To administer a contest, promotion, survey or other site feature.</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">    <strong>•</strong> To send periodic emails regarding your order or other products and services.</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><strong><span style="font-size: 11pt;">How do we protect visitor information?</span></strong></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible. </span><span style="font-size: x-small;">We do not use an SSL certificate</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">   <strong>•</strong> We only provide articles and information, and we never ask for personal or private information </span><span style="font-size: x-small;">Information collected is expressly for use</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><strong><span style="font-size: 11pt;">Do we use 'cookies'?</span></strong></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><strong><span style="font-size: 11pt;">We use cookies to:</span></strong></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: 11pt;">  <strong>•</strong> Understand and save user's preferences for future visits.</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: 11pt;">  <strong>•</strong> Keep track of advertisements.</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: 11pt;">  <strong>•</strong> Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third party services that track this information on our behalf.</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: 11pt;">You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: 11pt;">If you disable cookies off, some features will be disabled It won't affect the users experience that make your site experience more efficient and some of our services will not function properly.</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><strong><span style="font-size: 11pt;">Third Party Disclosure</span></strong></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety.</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><strong><span style="font-size: 11pt;">Third party links</span></strong></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><strong><span style="font-size: 11pt;">Google</span></strong></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users.
https://support.google.com/adwordspolicy/answer/1316548?hl=en </span><span style="font-size: x-small;">We use Google AdSense Advertising on our website.</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">Google, as a third party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;"><strong>We have implemented the following:</strong></span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">      <strong>•</strong> Remarketing with Google AdSense</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">      <strong>•</strong> Demographics and Interests Reporting</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">Opting out:</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><strong><span style="font-size: 11pt;">California Online Privacy Protection Act</span></strong></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. - See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;"><strong>According to CalOPPA we agree to the following:</strong></span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">Users can visit our site anonymously </span><span style="font-size: x-small;">Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website. </span><span style="font-size: x-small;">Our Privacy Policy link includes the word 'Privacy', and can be easily be found on the page specified above.</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">Users will be notified of any privacy policy changes:</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">      <strong>•</strong> On our Privacy Policy Page</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">Users are able to change their personal information:</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">      <strong>•</strong> By emailing us</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><strong><span style="font-size: 11pt;">How does our site handle do not track signals?</span></strong></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><strong><span style="font-size: 11pt;">Does our site allow third party behavioral tracking?</span></strong></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">It's also important to note that we allow third party behavioral tracking</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><strong><span style="font-size: 11pt;">COPPA (Children Online Privacy Protection Act)</span></strong></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online. </span><span style="font-size: x-small;">We do not specifically market to children under 13.</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><strong><span style="font-size: 11pt;">Fair Information Practices</span></strong></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;"><strong>In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:</strong></span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">We will notify the users via email</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">      <strong>•</strong> Within 7 business days</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">We will notify the users via in site notification</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">      <strong>•</strong> Within 7 business days</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><strong><span style="font-size: 11pt;">CAN SPAM Act</span></strong></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;"><strong>We collect your email address in order to:</strong></span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">      <strong>•</strong> Send information, respond to inquiries, and/or other requests or questions.</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">      <strong>•</strong> Market to our mailing list or continue to send emails to our clients after the original transaction has occurred</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;"><strong>To be accordance with CANSPAM we agree to the following:</strong></span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">      <strong>•</strong> NOT use false, or misleading subjects or email addresses</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">      <strong>•</strong> Identify the message as an advertisement in some reasonable way</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">      <strong>•</strong> Include the physical address of our business or site headquarters</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">      <strong>•</strong> Monitor third party email marketing services for compliance, if one is used.</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">      <strong>•</strong> Honor opt-out/unsubscribe requests quickly</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">      <strong>•</strong> Allow users to unsubscribe by using the link at the bottom of each email</span><span style="font-size: x-small;"><b>
<strong>If at any time you would like to unsubscribe from receiving future emails, you can</strong></b></span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">      <strong>•</strong> Follow the instructions at the bottom of each email.</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><strong>Your acceptance of these terms</strong></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: medium;">      </span><span style="font-size: x-small;"><strong>•</strong> By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><strong><span style="font-size: 11pt;">Contacting Us</span></strong></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">If there are any questions regarding this privacy policy you may contact us using the information below.</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">www.SoTHISIsFitness.com</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">P.O. Box 128</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">North Falmouth, </span><span style="font-size: x-small;">Massachusetts </span><span style="font-size: x-small;">02556</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">USA</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">Darrell@SoTHISIsFitness.com</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;"><span style="font-size: x-small;">Last Edited on 2017-1-7</span></div>